At the Munich auto show, BMW unveiled the Vision Neue Klasse concept, showcasing the design direction for its next-generation electric vehicles. While still in the conceptual stage, the Vision Neue Klasse represents an evolution of the earlier i Vision Dee concept, initially showcased at CES in January. The prior model introduced what BMW referred to as a “reductive design,” which drew inspiration from the E30 3-Series while envisioning a simplified electric vehicle interface.

With a commitment to delivering 30% more range, 30% faster charging, and 25% improved efficiency, BMW’s forthcoming Neue Klasse EVs signify a significant technological advancement for the brand. Frank Weber, the development chief and Board of Management member, boldly stated, “We are not just writing the next chapter of BMW; we’re writing a whole new book.”

The Vision Neue Klasse is a traditional three-box sedan, expected to be similar in size to the 3-Series, putting it in competition with models like the Tesla Model 3 and Hyundai Ioniq 6. However, it will be part of a broader family of variants, with the potential addition of crossovers and SUVs in the future.

The exterior of the Neue Klasse concept features a vibrant “joyous bright” yellow color. It boasts a well-defined hood, a steep windshield, a low beltline, and an angular roofline that descends to a distinctive trunk lid. The front showcases a softened, widened interpretation of BMW’s iconic kidney grille and double headlights, with coordinated lighting to greet the driver.

BMW also highlights the “Hofmeister kink,” the small forward cut from the rear roof pillar. This concept represents the automaker’s first deep foray into leveraging the design heritage of its gasoline models for an electric vehicle.

Inside, the vehicle sports a next-generation iteration of BMW’s iDrive controller and associated screen interface, significantly simplified and repositioned for improved visibility. A Panoramic Vision system responds to gesture controls, while ambient lighting enhances the overall experience. Notably, the cabin eschews decorative chrome or leather, and the front seats are connected by a single bracket, creating more rear legroom.

Despite being approximately two years away from production, BMW has already disclosed several production details for the Neue Klasse EVs. These vehicles will mark BMW’s transition to cylindrical cells and cell-to-pack technology, replacing the current cylindrical cells and modules in their EV lineup. This shift is expected to bring faster charging and range improvements, and there are hints of potential inclusion of hydrogen fuel-cell technology in the future.

The concept also emphasizes the use of secondary raw materials, circularity, and recyclability throughout its design. The production version of the Neue Klasse models will be manufactured in Debrecen, Hungary, with a commitment to a fossil fuel-free production process. For U.S.-bound versions, production will take place in Mexico, possibly making them eligible for tax credits.